I'm Mahjabeen, a creative manager working across ideas, campaigns, and content. I like being involved from the first thought to the final execution, whether that means finding the insight, shaping the idea, writing the copy, or figuring out how it all comes together.
the agency years (and before)
From agency rooms to hands-on brand building, experience shaped by some of Pakistan's biggest creative networks and a mix of ambitious brands.
Worked across Telenor's digital and social creative, contributing to day-to-day content, copy and creative execution, alongside work on an Easypaisa pitch.
Developed concepts, copy and campaign creative across banking, FMCG and agricultural accounts, including work for Murree Brewery, UBank, FFC, LOLC Bank and MCB Bank.
Shaped social strategy, content and campaign concepts for clients across real estate, food and lifestyle, including an Independence Day campaign I wrote the script and concept for.
In-house social strategy for Hygge, a Danish e-bike brand in the UK, covering ads, email marketing and blog content, plus fresh marketing ideas for the MoveIt team.
selected work
Ideas, campaigns and content built with good people.
what I actually do
Fewer, bigger offers — because you need a strategist, not a menu.
01
Social media strategy
Everything your feed needs to stop looking like an afterthought — the plan, the content, the ads, and the numbers that prove it's working.
02
Creative direction
The insight-to-execution part. I come up with the big idea, then make sure it actually looks and sounds like something worth stopping for.
03
Website rewrite & redesign
A site that reads like a person wrote it and looks like it belongs in 2026 — because a dead website is just a feed with a different name.
a few kind words
A social media whiz with a keen eye for detail.
She's a social media whiz with a keen eye for detail, focused mindset, organized workflow, and creative problem solving abilities. I would highly recommend working with Mahjabeen due to her professional conduct and industry expertise.
Content and strategies that resonate.
Mahjabeen consistently demonstrates her expertise by creating engaging content and implementing effective strategies that resonate with audiences. Her creativity, combined with her strong work ethic, is highly valued.
Brought progressive change to the team.
Mahjabeen used innovative techniques and ideas to bring progressive change in the MoveIt marketing team along with Haleema. Will definitely prove to be a very useful resource to any company. Best of luck!
Instrumental in our evolving strategy.
Mahjabeen is a great addition to the Social media team at Hygge Bikes. Shes comfortable working on set tasks and expanding them. I set an idea, Mahjabeen brings references, boards, structure and more ideas. But is also great at execution of preset ideas when we need a faster turnaorund. She has been instrumental in our evolving strategy at Hygge.
Tell me what you're building — I'll tell you honestly whether I'm the right person for it.
